Kate Thompson

Observer
DISC Type : ic

Head of Corporate Communications at Volkswagen Group UK Ltd

Milton Keynes, England, United Kingdom

Overview

Kate Thompson is the Head of Group Corporate and Public Relations at Volkswagen Group UK, where she has built a career over two decades in various communications and marketing roles. A University of Cambridge graduate, she is an experienced automotive professional who has led transformative brand journeys, including the launch of the ID. Buzz electric vehicle range.

She is a vocal advocate for developing new talent and fostering female leadership within the automotive sector. Kate is passionate about creating an inclusive environment, celebrating rising stars in the industry, and actively participates in conversations and networks dedicated to supporting women in business.

In an interview, she revealed her lifelong passion for Volkswagen, mentioning her parents owned many VWs and that she specifically wanted to work for a brand she believed in.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Future of Automotive
As a key communicator for VW, she is central to messaging around electrification, digitalisation, and the brand's "NEW AUTO" strategy for sustainable mobility.
Female Empowerment
Actively discusses and promotes female network groups, celebrating lasting change and championing an inclusive environment for women to thrive in the industry.
Developing New Talent
Publicly celebrates new talent, emphasizing the role of senior leaders in providing opportunities and clear career paths to retain passionate people in the industry.

Media Appearances

Kate has no verified media appearances

Work History

7-2023
Head of Corporate Communications at Volkswagen Group UK Ltd
9-2020 - 7-2023
Head of Marketing, Press and Public Relations at Volkswagen Commercial Vehicles UK
6-2015 - 9-2020
Head of Press and Public Relations at Volkswagen Commercial Vehicles UK
6-1999 - 6-2015
Manager, Press Information at Volkswagen UK
1996 - 1999
deputy editor at Emap

Education

1991 - 1995
Education details unavailable from University of Cambridge
1984 - 1991
Education details unavailable from The Abbey School, Reading

More Information

Social Presence :

Prographics :

Exp : 30 Location : Milton Keynes, England, United Kingdom Job Level : Mid-senior Designation : Head of Corporate Communications at Volkswagen Group UK Ltd
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Kate

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Kate take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kate

Personality Compatibility


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