Katerine Forero Sandoval in

Katerine Forero Sandoval

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Founder & CEO at Purrfect Hire
📍 United States

Katerine Forero Sandoval is the Founder and CEO of Purrfect Hire, specializing in talent recruitment and cultural fit for startups. Her career is highlighted by scaling a team at ADDI from 80 to 400 employees in two years. Colleagues describe her as exceptional, visionary, and an outstanding professional with brilliant ideas.

She has a background in psychology, holding a degree from Politécnico Grancolombiano, and has pursued further education in organizational psychology and digital marketing, with skills in Google Ads, SEO, and social media.

Unique fact: Katerine has a strong track record in hyper-growth environments, helping to expand an engineering team from 15 to 80 people in just one year.

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Experience
10 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Katerine cares about

Startup Talent Acquisition
As the Founder of Purrfect Hire, her core business is recruiting talent for early-stage companies across Latin America, the US, and Europe.
Cultural Fit
Her professional passion and company's unique focus is on finding candidates who seamlessly fit into a company's culture, not just skill requirements.
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Career

Work history

2-2023
Founder & CEO
Purrfect Hire
1-2022 - 12-2022
Recruiting Manager
Soy Startup Latam
1-2020 - 1-2022
Recruiting Lead
ADDI
1-2020 - 2-2021
People & Culture/ Recruiter
ADDI
6-2019 - 1-2020
HRBP
AlphaCredit
In the press

Media appearances

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Education
2016 - 2019
Psychology
Politécnico Grancolombiano
11-2020
Diplomado en Nuevas Tendencias en Psicología Organizacional
Politécnico Grancolombiano
2019 - 2019
Marketing Digital 360.
Partners Academy
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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