Kath Pay
Login to view DISC.Kath Pay is the CEO of Holistic Email Marketing, an author, and an internationally recognized pioneer in her field. Described by colleagues as exceptionally knowledgeable, she blends psychology with evidence-based testing to build customer-centric strategies. She is an award-winning educator who originally trained as a teacher at North Sydney Teachers College.
Originally from Australia, where she started her career in 1998, Kath is a global speaker who champions vulnerability and courage in leadership. She advocates for showing up authentically to build trust and connection, sharing her own journey to help other marketers find their confidence and advocate for their vision.
She coined the term "Holistic Email Marketing" in 2009, pioneering a customer-centric philosophy that has since been widely adopted across the industry.
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