Kathleen Drohan

Wildcard
DISC Type : csi

Chief Marketing Officer at Cleveland Institute of Music

Cleveland, Ohio, United States

Overview

Kathleen has no verified overview

Personality Overview

ROI Driven

Requires Proof

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Kathleen has no verified topics they care about

Media Appearances

Kathleen has no verified media appearances

Work History

1-2023
Chief Marketing Officer at Cleveland Institute of Music
12-2019 - 12-2022
Vice President, Communications and Public Relations at New World Symphony
10-2017 - 12-2019
DIrector of External Affairs at Usdan Summer Camp for the Arts
10-2012 - 12-2019
Principal at KDProductions
2-2013 - 6-2017
Instrument Drive Project Director at WQXR Radio

Education

Education details unavailable from Barnard College
MBA from Fordham Gabelli School of Business

More Information

Social Presence :

Prographics :

Exp : 12 Location : Cleveland, Ohio, United States Job Level : Leadership Designation : Chief Marketing Officer at Cleveland Institute of Music
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Insights For Selling To Kathleen

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathleen is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kathleen

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Kathleen move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Kathleen take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kathleen

Personality Compatibility


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