Kathleen Poe

Observer
DISC Type : ic

Senior Director, Services, Nike Sports Research Lab at Nike

Portland, Oregon Metropolitan Area, United States

Overview

Kathleen Poe is the Senior Director of Services at the Nike Sports Research Lab, focused on making elite athlete science accessible to all. Her career is rooted in disruptive innovation, previously building a portfolio of new businesses for Nikes incubator and consulting at Innosight. She holds an MBA from MIT Sloan.

Kathleen has a demonstrated interest in the development of young athletes. She has actively sought out girls high school soccer coaches and players in the Los Angeles area to provide feedback on new service concepts and prototypes, indicating a passion for youth sports.

She leads the NSRL Form project, a service that brings lab-grade biomechanical analysis to runners in retail stores, which started from a prototype in a colleagues garage.

Personality Overview

Curious

Value Driven

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Democratizing Sport Science
Her work focuses on bringing insights from Nike's research lab, previously reserved for elite athletes, to the general public through new services.
Runner Biomechanics
She leads the NSRL Form project, a tool using high-speed cameras and algorithms to provide everyday runners with detailed analysis of their movement patterns.
Disruptive Innovation
She was a Principal at Innosight, the firm founded by disruptive innovation theorist Clayton Christensen, and has authored articles on the topic.

Media Appearances

Nike Footwear & NSRL Form Innovation Panels | 2023 Chicago Marathon Weekend. Featured in Heartbreak.run blog

See Now

Work History

10-2020
Senior Director, Services, Nike Sports Research Lab at Nike
1-2019 - 10-2020
Lead Entrepreneur, Nike Valiant Labs at Nike
3-2015 - 12-2018
Senior Portfolio Director, Nike Valiant Labs at Nike
12-2011 - 3-2015
Principal at Innosight
6-2010 - 12-2011
Manager at Innosight

Education

2005 - 2007
MBA from MIT Sloan School of Management
B.S. from Cornell University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Portland, Oregon Metropolitan Area, United States Job Level : Senior Designation : Senior Director, Services, Nike Sports Research Lab at Nike
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Insights For Selling To Kathleen

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathleen is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Kathleen

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Kathleen move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Kathleen take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Kathleen

Personality Compatibility


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