Kathleen Willem in

Kathleen Willem

Initiator · DISC type Di
Leader — Content Strategy and Digital Marketing at Westfield Insurance
📍 Des Moines Metropolitan Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
17 Years
Current Role
Leader — Content Strategy and Digital Marketing
Job Level
Mid-senior
Location
Des Moines Metropolitan Area, United States
Personality Overview

How Kathleen shows up

Conviction Driven
Risk-Accepting
Friendly Challenger

They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Priorities

Topics Kathleen cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2025
Leader — Content Strategy and Digital Marketing
Westfield Insurance
12-2022 - 7-2025
Digital Web Content Marketing Manager
Westfield Insurance
12-2021 - 12-2022
Marketing and Analytics Consultant
EMC Insurance Companies
6-2020 - 12-2021
Senior Data and Communications Specialist
EMC Insurance Companies
3-2018 - 6-2020
Communications Specialist
EMC Insurance Companies
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2007 - 2011
B.A.
University of Iowa
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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