Kathrin Frauscher

Questioner
DISC Type : c

CEO at BMW Financial Services Central- & Southeastern Europe

Austria

Overview

Kathrin Frauscher is the CEO of BMW Financial Services for Central & Southeastern Europe, overseeing 11 markets. A graduate of WU Vienna, she has held global leadership roles within the BMW Group since 2007, including CEO positions in both Denmark and India, bringing extensive international experience to her current role.

As a native of Upper Austria, Kathrin expresses pride in leading the business in her home country. She is a long-standing supporter of Sonneninsel, a charity providing a place of strength for children with cancer and their families, which is fully funded by donations.

Under her leadership, BMW Financial Services facilitated over 60 percent of BMWs fully electric car sales in Austria as of June 2025.

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Electric Mobility
Celebrated her team's success in making BMW number one in Austria's all-electric market and the significant role financial services played in this achievement.
Corporate Philanthropy
Personally visited and highlighted her long-standing support for Sonneninsel, a unique, donation-funded center for children with cancer and their families.
Regional Economic Partnerships
As a native of Upper Austria, she actively promotes the strong and expanding partnership between the BMW Group and the region's economy.

Media Appearances

Kathrin has no verified media appearances

Work History

7-2024
CEO at BMW Financial Services Central- & Southeastern Europe
5-2022 - 6-2024
Head of Sales & Marketing at BMW Financial Services Central- & Southeastern Europe
8-2019 - 5-2022
CEO at BMW INDIA FINANCIAL SERVICES PRIVATE LIMITED
9-2017 - 8-2019
CEO at BMW Financial Services Denmark AS
2-2016 - 9-2017
Head of Sales Performance, Product and Customer Management at BMW Financial Services Northern Europe

Education

Mag. from WU (Vienna University of Economics and Business)
Education details unavailable from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Austria Job Level : Leadership Designation : CEO at BMW Financial Services Central- & Southeastern Europe
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Insights For Selling To Kathrin

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathrin is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kathrin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kathrin move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kathrin take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Kathrin

Personality Compatibility


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