Kathryn Farwell in

Kathryn Farwell

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Head of Client Experience at Athletics
📍 United States

Kathryn Farwell is the Head of Client Experience at Athletics, leading client management for brand and digital programs. A Virginia Tech graduate, her project manager background provides a holistic view of project lifecycles for enterprise and startup clients. Colleagues describe her as a detail-oriented, organized, and expert communicator.

Kathryn has a keen interest in a diverse range of consumer brands, from globally recognized names in fast food and luxury goods like Taco Bell and Louis Vuitton to high-end home goods retailers such as Williams-Sonoma.

While at Gin Lane, she was responsible for the successful brand and digital launches for high-profile startups like Tartine Bakery and Haus.

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Experience
16 Years
Current Role
Head of Client Experience
Job Level
Mid-senior
Location
United States
Personality Overview

How Kathryn shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kathryn cares about

Strategic Client Partnerships
As Head of Client Experience, she focuses on helping client partners achieve their business goals through tailored brand and digital programs.
Digital Brand Experiences
She has a background in managing and producing complex digital engagements, including the recent website redesign for the New Museum of Contemporary Art.
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Career

Work history

6-2025
Head of Client Experience
Athletics
1-2024 - 6-2025
Senior Program Director
Athletics
7-2021 - 1-2024
Program Director
Athletics
10-2019 - 7-2021
Senior Project Manager
Athletics
3-2017 - 10-2019
Senior Project Manager
Gin Lane
In the press

Media appearances

In Conversation with Kathryn Farwell - Athletics. Featured in Athletics NYC
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Welcoming Kathryn Farwell - Athletics. Featured in Athletics NYC
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Education
Bachelor of Science - BS
Virginia Tech
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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