Kathryn Farwell is the Head of Client Experience at Athletics, leading client management for brand and digital programs. A Virginia Tech graduate, her project manager background provides a holistic view of project lifecycles for enterprise and startup clients. Colleagues describe her as a detail-oriented, organized, and expert communicator.
Kathryn has a keen interest in a diverse range of consumer brands, from globally recognized names in fast food and luxury goods like Taco Bell and Louis Vuitton to high-end home goods retailers such as Williams-Sonoma.
While at Gin Lane, she was responsible for the successful brand and digital launches for high-profile startups like Tartine Bakery and Haus.
Read the full overview →They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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