Kathy Barbour, APR, Fellow PRSA

Initiator
DISC Type : Di

Chief Marketing & Communications Officer at Brooks Rehabilitation

Metro Jacksonville, United States

Overview

Kathy has no verified overview

Personality Overview

Confident

Friendly Challenger

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Kathy has no verified topics they care about

Media Appearances

Kathy has no verified media appearances

Work History

5-2018
Chief Marketing & Communications Officer at Brooks Rehabilitation
2015 - 2018
Chief Communications Officer | Vice President | Community Relations at Acosta Sales & Marketing
2012 - 2015
Corporate Director, Public Relations & Marketing | Strategic Communications | Event Planning at Baptist Health South Florida located in Miami, Florida
2007 - 2012
Public Affairs Manager | Marketing | Social Networking | Branding at Mayo Clinic
2000
PRSA National Chair 2015 at Public Relations Society of America

Education

Master of Business Administration - MBA from University of North Florida
Bachelor of Science - BS from University of Florida

More Information

Social Presence :

Prographics :

Exp : 28 Location : Metro Jacksonville, United States Job Level : Leadership Designation : Chief Marketing & Communications Officer at Brooks Rehabilitation
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Insights For Selling To Kathy

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathy is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Kathy

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Kathy move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Kathy take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Kathy

Personality Compatibility


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