Kathy Horn

Commander
DISC Type : D

VP at Forma Life Science Marketing

Raleigh-Durham-Chapel Hill Area, United States

Overview

Kathy has no verified overview

Personality Overview

Candid & Clear

Impact-Driven

Decisive

They respond well to strong and respectful communication.  They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others.

Topics They Care About

Kathy has no verified topics they care about

Media Appearances

Kathy has no verified media appearances

Work History

6-2024
VP at Forma Life Science Marketing
6-2024
Vice President Operations at Forma Life Science Marketing
1-2019
Vice President at vitalink
1-2010 - 1-2019
Marketing Consultant at vitalink
10-2008 - 8-2014
Marketing Consultant at Self Employed

Education

MBA from Crummer Graduate School of Business at Rollins College
BBA from William & Mary

More Information

Social Presence :

Prographics :

Exp : 20 Location : Raleigh-Durham-Chapel Hill Area, United States Job Level : Senior Designation : VP at Forma Life Science Marketing
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Insights For Selling To Kathy

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathy is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kathy

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Kathy move?

  • If convinced, they can reach decisions quite fast.
  • Can Kathy take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Kathy

Personality Compatibility


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