Katie Cappello

Enthusiast
DISC Type : i

Assistant Director of Marketing & Communications at California Primary Care Association

Sacramento, California, United States

Overview

Katie has no verified overview

Personality Overview

Amiable & Agreeable

Non-Confrontational

Optimistic

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Katie has no verified topics they care about

Media Appearances

Katie has no verified media appearances

Work History

2-2023
Assistant Director of Marketing & Communications at California Primary Care Association
12-2015 - 2-2023
Director of Communications at California Assisted Living Association
5-2009 - 11-2015
Public Affairs Associate at California Assisted Living Association
6-2008 - 12-2010
Freelance Writer/Editor at Freelance Writer/Editor
8-2007 - 6-2008
English Teacher at Brookfield Elementary School (k-8)

Education

2004 - 2007
Master of Fine Arts (MFA) from Arizona State University
1998 - 2002
Bachelor of Arts (BA) from Arizona State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Sacramento, California, United States Job Level : Mid-senior Designation : Assistant Director of Marketing & Communications at California Primary Care Association
URL has been copied!

Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Katie

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Katie take some risk or not?

  • They can take some low-probability risks if needed.

You And Katie

Personality Compatibility


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