Katie Klencheski

Observer
DISC Type : ci

Founder & CEO at SMAKK Studios

New York, New York, United States

Overview

Katie Klencheski is the Founder and CEO of SMAKK, a creative agency dedicated to building brands in the beauty, wellness, and CPG sectors that are better for people and the planet. With a background including a BFA from Tufts University, she uses her expertise to drive meaningful change for values-led companies.

Deeply influenced by her father, a pioneer in the fitness industry, Katie is passionate about wellness and social impact. Before starting her career, she was an activist for environmental causes. She now enjoys collecting art by female artists and stays active with pilates, yoga, tennis, and figure skating.

Interesting fact: She participated in the Climate Reality Leadership Corps training with former Vice President Al Gore, which deepened her commitment to sustainability.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Sustainable Branding
Her agency's core mission is to help purpose-led brands create a positive impact, focusing on sustainability in beauty, wellness, and CPG industries.
CPG & Wellness
She has extensive experience launching and growing brands in the CPG and wellness space, recently leading Little Spoon's retail debut in Target.
Climate Activism
She is an alumnus of Al Gore's Climate Reality Project and actively integrates her commitment to environmental causes into her agency's work and client selection.

Media Appearances

An Agency Answers the Call with Katie Klencheski of SMAKK Studios. Featured in YouTube

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Wellness Reimagined: Katie Klencheski Of SMAKK On 5 Things .... Featured in Medium (Authority Magazine)

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Q&A with Katie Klencheski, founder of SMAKK. Featured in How Brands Are Built

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Work History

1-2011
Founder & CEO at SMAKK Studios
1-2010 - 12-2010
Art Director at Katie Klencheski
5-2007 - 12-2009
Art Director at AgencySacks
6-2006 - 5-2007
Graphic Designer at Charlotte Moss New York
6-2004 - 5-2006
Graphic Designer at EE&K a Perkins Eastman company

Education

2001 - 2004
BFA from Tufts University
2001 - 2004
Bachelor of Fine Arts (BFA) from School of the Museum of Fine Arts

More Information

Social Presence :

Prographics :

Exp : 21 Location : New York, New York, United States Job Level : Leadership Designation : Founder & CEO at SMAKK Studios
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Katie

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Katie take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Katie

Personality Compatibility


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