Katie Merchant in

Katie Merchant

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Head of Digital Marketing at Christie's
📍 London, England, United Kingdom

Katie is an experienced digital and performance marketing leader, currently serving as the Head of Digital Marketing at Christies. Her career includes leading B2B & B2C customer acquisition at Hays and directing paid search strategies at Wavemaker UK. She holds a Bachelor of Arts from Durham University.

Beyond her marketing career, Katie has a strong interest in education. She took a career break to become a qualified English language teacher and now teaches on a one-to-one basis. She is also active in her network, offering support to students pursuing their academic goals.

Interestingly, Katie holds an intensive CELTA qualification and achieved a grade that places her in the top 25% of English language teaching students worldwide.

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Experience
4 Years
Current Role
Head of Digital Marketing
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Katie shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Katie cares about

Performance Marketing
An expert in performance marketing, having led acquisition teams and consulted on paid media strategy for clients ranging from start-ups to industry leaders.
Customer Acquisition
Developed and led customer acquisition strategies for both B2B and B2C markets, implementing data-first models to modernize campaigns and improve ROI.
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Career

Work history

10-2024
Head of Digital Marketing
Christie's
11-2023 - 10-2024
Paid Search Business Director
Wavemaker UK
11-2022 - 11-2023
Performance Marketing Consultant
Freelance
10-2022 - 10-2022
Personal goal pursuit
Career Break
6-2021 - 8-2022
Head of Performance Marketing
Hays
In the press

Media appearances

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Education
2009 - 2012
Bachelor of Arts (Hons)
Durham University
2003 - 2008
Education details unavailable
Brighton College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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