Katie Riccio Puris in

Katie Riccio Puris

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Head of Global Brand & Creative at TikTok
📍 New York, New York, United States

Katie Riccio Puris is the Head of Global Brand & Creative at TikTok, leading the companys internal creative marketing enterprise. With a background that includes senior roles at Facebook and BBDO, she has deep expertise in brand strategy and creative development. She holds a BA from Loyola University.

She is a key architect of the brands "Dont Make Ads, Make TikToks" philosophy, which led to an award-winning B2B campaign.

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Experience
12 Years
Current Role
Head of Global Brand & Creative
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Katie cares about

Authentic Advertising
She champions the "Don't Make Ads, Make TikToks" philosophy, urging brands to create content native to the platform's community and culture.
B2B Brand Development
She built TikTok's global business marketing team from the ground up and launched the award-winning "TikTok for Business" brand.
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Career

Work history

7-2021
Head of Global Brand & Creative
TikTok
3-2020 - 7-2021
Managing Director, Global Head of Business Marketing
TikTok
12-2019 - 6-2020
Managing Director, US Head of Business Marketing
TikTok
6-2014 - 5-2019
Global Director, Facebook Creative Shop
Facebook
9-2013 - 6-2014
Group Director, Agency Sales
Facebook
In the press

Media appearances

TikTok's head of global brand and creative departs. Featured in Campaign US
See now
TikTok promotes Katie Riccio Puris as head of global brand and creative. Featured in CampaignME
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Education
BA
Loyola University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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