Katie Schwartz

Questioner
DISC Type : c

Marketing Consultant at Self-employed

Fort Wayne, Indiana, United States

Overview

Katie is a marketing professional with over a decade of experience in B2B and B2C content marketing and digital growth. Specializing in the healthcare sector, her expertise includes compliant campaigns for medical devices and insurance providers. She holds a Bachelors Degree from Ball State University and a certification in Generative AI.

Outside of her marketing career, Katie is deeply passionate about animal welfare. Since 2020, she has been a dedicated foster for organizations like Heartland Cavalier Connection and Fort Wayne Animal Care & Control, demonstrating a significant commitment to helping animals in her community.

To better care for her foster animals, she completed the Fear Free Shelter Program core modules.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Healthcare Marketing
Manages integrated marketing for an FDA-cleared medical device and previously worked for a health insurance plan, focusing on compliant and effective campaigns.
Animal Welfare
Actively fosters animals for multiple rescue organizations and has completed specialized shelter program training to enhance her ability to care for them.
Content Strategy
With 10+ years in the field, she develops and executes multi-channel content strategies across blogs and social media to drive audience engagement and growth.

Media Appearances

Katie has no verified media appearances

Work History

1-2013
Marketing Consultant at Self-employed
2-2020
Senior Marketing Specialist at Physicians Health Plan of Northern Indiana (PHP)
7-2024 - 11-2024
Marketing Content Manager at Freespira
2-2018 - 2-2020
Digital/Social Media Specialist at Parkview Health
5-2017 - 2-2018
Marketing Graphic Designer at Inspired By Angie, Inc.

Education

2011 - 2015
Bachelor’s Degree from Ball State University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Fort Wayne, Indiana, United States Job Level : Mid-senior Designation : Marketing Consultant at Self-employed
URL has been copied!

Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Katie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Katie take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Katie

Personality Compatibility


Other Self-employed Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.