Katie Simpson
Wildcard · DISC type cisKatie is a marketing leader with over 20 years of experience at major FMCG companies like Diageo, innocent drinks, and her current role at Oddlygood. She was part of the team that led innocent drinks to become the #1 brand in chilled juice. She holds a BA Hons in Economics & Italian from the University of Leeds.
Based on her activities, Katie is passionate about ambitious, high-growth brands and shows a strong commitment to supporting her colleagues. She frequently champions her teams work and promotes new talent, indicating a focus on collaborative success and building a strong, positive work environment.
Unique fact: She played a key leadership role in the campaign that drove innocent drinks to the number one position in its category for the first time in its history.
Read the full overview →How Katie shows up
They are often friendly and nice, but can sometimes suprise you with their piercing questions They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell
Topics Katie cares about
Work history
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DISC profile (public)
Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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