Katrin Brast

Critic
DISC Type : C

Head of Marketing at Piening-Personal

Bielefeld, Nordrhein-Westfalen, Deutschland, Germany

Overview

Katrin Brast is the Head of Marketing at Piening-Personal, specializing in employer branding, recruitment marketing, and leadership. She holds a Masters degree in Interdisciplinary Media Science from Bielefeld University and has a background that includes journalism and corporate communications.

Outside of her marketing role, Katrin is a vocal advocate for better childcare solutions, frequently posting about Germanys "Kita-Krise" and its impact on working families and the economy. She also has a passion for planning and executing high-quality customer events.

She recently presented a case study on employer branding at the Zukunft Personal Europe 2024 conference.

Personality Overview

Critic

Objective Thinker

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Employer Branding
Her core area of expertise. She recently co-led a project with Bielefeld University students to analyze Piening's employer attractiveness and presented on the topic at a major conference.
Childcare Advocacy
She consistently uses her platform to raise awareness about Germany's childcare crisis ("Kita-Krise"), highlighting its broad impact on parents, caregivers, and the workforce.
Recruitment Marketing
Focuses on creating effective recruitment strategies, including promoting whitepapers and insights on topics like international recruiting to attract talent.

Media Appearances

Katrin has no verified media appearances

Work History

1-2016
Head of Marketing at Piening-Personal
4-2014 - 12-2015
Manager Marketing & Communications at arvato Healthcare
4-2010 - 3-2014
Consultant Marketing & Communication at arvato Healthcare
7-1999 - 4-2010
Freelancer, Journalist at Die Glocke
1-2008 - 1-2010
Trainee Marketing & Public Relations at Heinz Nixdorf Museumsforum (HNF)

Education

3-2022 - 6-2022
Employer Brand Manager from DEBA Deutsche Employer Branding Akademie GmbH
2005 - 2008
Master of Interdisciplinary Media Science from Bielefeld University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Bielefeld, Nordrhein-Westfalen, Deutschland, Germany Job Level : Mid-senior Designation : Head of Marketing at Piening-Personal
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Insights For Selling To Katrin

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrin is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Katrin

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Katrin move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Katrin take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Katrin

Personality Compatibility


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