Katrin Brast is the Head of Marketing at Piening-Personal, specializing in employer branding, recruitment marketing, and leadership. She holds a Masters degree in Interdisciplinary Media Science from Bielefeld University and has a background that includes journalism and corporate communications.
Outside of her marketing role, Katrin is a vocal advocate for better childcare solutions, frequently posting about Germanys "Kita-Krise" and its impact on working families and the economy. She also has a passion for planning and executing high-quality customer events.
She recently presented a case study on employer branding at the Zukunft Personal Europe 2024 conference.
Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.
Priorities
Topics Katrin cares about
Employer Branding
Her core area of expertise. She recently co-led a project with Bielefeld University students to analyze Piening's employer attractiveness and presented on the topic at a major conference.
Childcare Advocacy
She consistently uses her platform to raise awareness about Germany's childcare crisis ("Kita-Krise"), highlighting its broad impact on parents, caregivers, and the workforce.
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Career
Work history
1-2016
Head of Marketing
Piening-Personal
4-2014 - 12-2015
Manager Marketing & Communications
arvato Healthcare
4-2010 - 3-2014
Consultant Marketing & Communication
arvato Healthcare
7-1999 - 4-2010
Freelancer, Journalist
Die Glocke
1-2008 - 1-2010
Trainee Marketing & Public Relations
Heinz Nixdorf Museumsforum (HNF)
In the press
Media appearances
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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