Katrin Brast in

Katrin Brast

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Head of Marketing at Piening-Personal
📍 Bielefeld, Nordrhein-Westfalen, Deutschland, Germany

Katrin Brast is the Head of Marketing at Piening-Personal, specializing in employer branding, recruitment marketing, and leadership. She holds a Masters degree in Interdisciplinary Media Science from Bielefeld University and has a background that includes journalism and corporate communications.

Outside of her marketing role, Katrin is a vocal advocate for better childcare solutions, frequently posting about Germanys "Kita-Krise" and its impact on working families and the economy. She also has a passion for planning and executing high-quality customer events.

She recently presented a case study on employer branding at the Zukunft Personal Europe 2024 conference.

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Experience
26 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Bielefeld, Nordrhein-Westfalen, Deutschland, Germany
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Katrin cares about

Employer Branding
Her core area of expertise. She recently co-led a project with Bielefeld University students to analyze Piening's employer attractiveness and presented on the topic at a major conference.
Childcare Advocacy
She consistently uses her platform to raise awareness about Germany's childcare crisis ("Kita-Krise"), highlighting its broad impact on parents, caregivers, and the workforce.
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Career

Work history

1-2016
Head of Marketing
Piening-Personal
4-2014 - 12-2015
Manager Marketing & Communications
arvato Healthcare
4-2010 - 3-2014
Consultant Marketing & Communication
arvato Healthcare
7-1999 - 4-2010
Freelancer, Journalist
Die Glocke
1-2008 - 1-2010
Trainee Marketing & Public Relations
Heinz Nixdorf Museumsforum (HNF)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
3-2022 - 6-2022
Employer Brand Manager
DEBA Deutsche Employer Branding Akademie GmbH
2005 - 2008
Master of Interdisciplinary Media Science
Bielefeld University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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