Katryna Cheung

Inspirer
DISC Type : id

Product Marketing Lead - Gusto Global at Gusto

Greater Vancouver Metropolitan Area, Canada

Overview

Katryna is a Product Marketing Lead at Gusto, focusing on global and international payroll. She has extensive experience in SaaS and CPG, excelling in crafting go-to-market strategies and driving business growth. Her career highlights include leading global product marketing for financial services at Lightspeed Commerce.

Outside of her professional life, Katryna is passionate about building high-impact teams and fostering cross-functional collaboration. She enjoys turning complex solutions into compelling narratives that resonate with customers, particularly in the fintech space.

She holds a Certified Marketer Level 1 Credential and has a background in brand building from her time in CPG.

Personality Overview

Generous

Achievment Oriented

Fast Adopter

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Product Marketing Leadership
Katryna leads product marketing teams, emphasizing building high-impact teams and driving go-to-market strategies for significant business growth.
Fintech Innovation
She has led global product marketing for financial services, focusing on payments and capital to help merchants grow through embedded financial tools.
Go-to-Market Strategy
Katryna is deeply involved in crafting compelling go-to-market strategies, product positioning, and demand generation for new offerings.

Media Appearances

Katryna has no verified media appearances

Work History

11-2025
Product Marketing Lead - Gusto Global at Gusto
7-2025 - 11-2025
Senior Manager, Global Product Marketing - Financial Services at Lightspeed Commerce
8-2023 - 7-2025
Manager, Global Product Marketing - Financial Services at Lightspeed Commerce
11-2022 - 8-2023
Senior Product Marketing Manager at Lightspeed Commerce
5-2022 - 10-2022
Senior Marketing Manager at Shopify

Education

Bachelor of Commerce - BCom from UBC Sauder School of Business
Bachelor of Commerce (BCom) from The University of British Columbia

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Vancouver Metropolitan Area, Canada Job Level : Middle Designation : Product Marketing Lead - Gusto Global at Gusto
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Insights For Selling To Katryna

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katryna is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Katryna

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Katryna move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Katryna take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Katryna

Personality Compatibility


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