Katy Axcell-Steele in

Katy Axcell-Steele

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Head of Retention Marketing at HomeServe UK
📍 United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
19 Years
Current Role
Head of Retention Marketing
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Katy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Katy cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2025
Head of Retention Marketing
HomeServe UK
7-2022 - 3-2025
Group Head of Brand and Integrated Marketing
Wesleyan
2017 - 7-2022
Group Head of Customer Marketing and Brand
Wesleyan
2016 - 2017
Consultant & CIM Marketing Tutor
Axcitable Marketing (Owner)
2015 - 2016
Head of Customer Proposition, Brand and Retail Marketing
Zurich Insurance Company Ltd
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Chartered Marketer & Full Member (FCIM)
CIM | The Chartered Institute of Marketing
Professional Post Graduate Diploma in Marketing
CIM | The Chartered Institute of Marketing
BA First Class Honours in Marketing Management
Coventry University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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