Katy Riley in

Katy Riley

Enigma · DISC type dci
Sr. Director, E-commerce & Digital Strategy at For Love & Lemons
📍 Los Angeles, California, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
16 Years
Current Role
Sr. Director, E-commerce & Digital Strategy
Job Level
Senior
Location
Los Angeles, California, United States
Personality Overview

How Katy shows up

Fast Follower
Challenger
Persuasive & Assertive

They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing They are likely to ask many questions and look heavily for supporting proof as well as information.

Priorities

Topics Katy cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2023
Sr. Director, E-commerce & Digital Strategy
For Love & Lemons
1-2020 - 4-2023
Director, E-commerce & Digital Strategy
For Love & Lemons
8-2016 - 1-2020
Ecommerce/Digital Marketing Manager
For Love & Lemons
8-2011 - 7-2016
Manager, E-commerce Operations
Wildfox Couture
8-2011 - 12-2011
Showroom Assistant
Wildfox
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2009 - 2011
A.S.
The Art Institute of California-Hollywood
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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