Keaton Bedell in

Keaton Bedell

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Co-founder and CEO at Bridge
📍 Colorado, United States

Keaton Bedell is the Co-founder and CEO of Bridge, a company simplifying insurance for telehealth. A Georgetown University graduate, his expertise is in healthcare product strategy, notably leading new product development at Modern Fertility until its $220M acquisition by Ro. His background includes roles at McKinsey & Company and Cota Healthcare.

Outside of his primary CEO duties, Keaton has a demonstrated interest in applying data and design to solve complex health issues. This is evidenced by his co-authorship of a scientific publication on lung cancer and winning a behavioral design award for a project aimed at improving the school lunch program.

He was part of the early team (employee #15) at Modern Fertility, which was later acquired by Ro for $220 million.

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Experience
11 Years
Current Role
Co-founder and CEO
Job Level
Leadership
Location
Colorado, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Keaton cares about

Telehealth Insurance
As CEO of Bridge, he is focused on building the financial infrastructure to help telehealth companies accept health insurance, making care more affordable and accessible.
Digital Health Models
He actively discusses the evolution of digital health payment models, particularly the recent industry shift from cash-pay to accepting fee-for-service insurance.
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Career

Work history

1-2023
Co-founder and CEO
Bridge
10-2019 - 7-2022
Head of New Products (Acquired by Ro)
Modern Fertility
6-2018 - 10-2019
Product Manager - Healthcare Practice
McKinsey & Company
11-2016 - 6-2018
Provider Products Lead
Cota Healthcare
7-2013 - 11-2016
Strategy Manager
Razorfish
In the press

Media appearances

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Education
Bachelor of Arts
Georgetown University
Summer Program
The London School of Economics and Political Science (LSE)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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