Keelan Durnien in

Keelan Durnien

Critic · DISC type C
Director, Digital Marketing at Herschel Supply Company
📍 Vancouver, British Columbia, Canada

Keelan is the Director of Digital Marketing at Herschel Supply Company, focusing on evolving the brands reach to young adults. Described by colleagues as smart, driven, creative, and a take-charge person, he has a history of executing successful social media and inbound marketing strategies. He is certified in Google Ads and Amazon Advertising.

Originally from Northern Ireland, where he attended Ulster University, Keelans interests include the gaming industry, evidenced by his following of Electronic Arts (EA). He has also been involved with university rugby, having been shortlisted for a Public Relations Officer of the Year award for his work with the team.

He is a frequent speaker at industry events, sharing his expertise on performance marketing and scaling growth for retail brands.

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Experience
11 Years
Current Role
Director, Digital Marketing
Job Level
Mid-senior
Location
Vancouver, British Columbia, Canada
Personality Overview

How Keelan shows up

Information Seeker
Precise
Negotiator

It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Priorities

Topics Keelan cares about

Retail Brand Evolution
He is currently focused on shifting Herschel's brand perception from a high-school-focused company to a premium travel lifestyle brand for young adults.
Performance Marketing
He has held several performance marketing-focused roles and speaks at industry conferences like eTail on maximizing revenue and scaling ad spend efficiently.
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Career

Work history

4-2024
Director, Digital Marketing
Herschel Supply Company
8-2022 - 5-2024
Digital Marketing Lead
Herschel Supply Company
8-2022 - 5-2024
Performance Marketing Lead
Herschel Supply Company
6-2021 - 8-2022
Senior Digital Marketing Strategist
Herschel Supply Company
6-2021 - 8-2022
Senior Performance Marketing Strategist
Herschel Supply Company
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2015 - 2016
Postgraduate Certificate
St Mary’s University, Twickenham
2011 - 2015
Bachelor's Degree
Ulster University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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