Keith Ashworth-Lord in

Keith Ashworth-Lord

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Chief Investment Officer at Sanford DeLand Asset Management Ltd
📍 Greater Manchester, England, United Kingdom

Keith Ashworth-Lord is the founder and Chief Investment Officer of Sanford DeLand Asset Management, where he manages the CFP Sanford DeLand UK Buffettology Fund. He holds a Masters degree from Imperial College and applies a "Business Perspective Investing" philosophy, inspired by Warren Buffett, to his long-term value strategy.

Outside of his fund management duties, Keith is a Freeman of the City of London, a prestigious civic honor. He has a keen interest in motorsports, enjoying the world of high-performance engineering and racing.

He is often referred to in the financial press as "Britains Warren Buffett. "

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Experience
41 Years
Current Role
Chief Investment Officer
Job Level
Leadership
Location
Greater Manchester, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Keith cares about

Buffettology Investing
He is the architect of the UK Buffettology Fund, explicitly modeling his investment strategy on the principles of Warren Buffett and Charlie Munger.
UK Equities
His career and fund are dedicated to identifying high-quality, long-term investments specifically within the UK market.
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Career

Work history

4-2019
Chief Investment Officer
Sanford DeLand Asset Management Ltd
3-2010 - 3-2019
Founder & Managing Director
Sanford DeLand Asset Management Ltd
9-2006 - 12-2010
Consultant Equity Analyst
WH Ireland plc
1-1996 - 12-2008
Business Analyst (Consultant)
Outstanding Companies Digest (formerly Analyst)
12-2006 - 9-2008
Consultant Analyst to the Outstanding British Companies Fund
Unicorn Asset Management
In the press

Media appearances

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Education
1979 - 1980
Masters
Imperial College, London University
1975 - 1978
Bachelor of Science
Queen Mary College, London University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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