Keith Aulson

Enigma
DISC Type : cdi

Chief Information Officer at Malibu Boats

Knoxville Metropolitan Area, United States

Overview

Keith Aulson is a technology executive with over 20 years of experience, currently serving as the Chief Information Officer for Malibu Boats. He leads the companys global technology enterprise, drawing on his expertise and CISSP certification. Colleagues describe him as a passionate and creative leader with integrity.

Outside of his technology leadership, Keith is actively involved in environmental causes. He serves on the Board of Trustees for The Nature Conservancy in Tennessee, demonstrating a commitment to conservation. He is an alumnus of both Texas A&M University and Southern Methodist University.

Unique fact: He applies his executive skills to his passion for the environment by serving as a board member for The Nature Conservancy.

Personality Overview

Fast Follower

Hard To Convince

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Technology Strategy
As CIO, he is responsible for leading Malibu Boats' entire technology enterprise, spanning all corporate, global, manufacturing, and customer-facing systems.
Environmental Conservation
He demonstrates a clear personal passion for this by serving on the Board of Trustees for The Nature Conservancy in Tennessee.
IT Leadership
He is a member of the TennesseeCIO Advisory Board and has been described in recommendations as a "relatable mentor" and an "excellent people leader. "

Media Appearances

Keith Aulson Named Chief Information Officer at Malibu Boats. Featured in Carter Baldwin (Corporate News)

See Now

Work History

1-2023
Chief Information Officer at Malibu Boats
1-2014 - 12-2022
Vice President Information Technology at Ingram Barge Company
5-2008 - 1-2014
Director of Information Technology at Brandt Engineering
7-2007 - 5-2008
Senior IT Manager at SourceHOV
8-2002 - 6-2007
IT Manager at The Turner Corporation

Education

2009 - 2011
Executive MBA from SMU Cox School of Business
1994 - 1998
BS from Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Knoxville Metropolitan Area, United States Job Level : Leadership Designation : Chief Information Officer at Malibu Boats
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Keith

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Keith take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Keith

Personality Compatibility


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