Keith Richards in

Keith Richards

Login to view DISC.
Chief Executive Officer at Consumer Duty Alliance
📍 London, England, United Kingdom

Keith Richards is the founding CEO of the Consumer Duty Alliance, leveraging over 38 years of executive experience in financial services. He is a recognized leader focused on promoting good practice, engaging with policymakers, and raising the profile of professional financial advice.

He is passionate about nurturing new talent within the financial planning profession and advocates for a chartered model to provide clear career paths for young people. He frequently emphasizes the importance of raising professional standards and consumer awareness.

He was instrumental in establishing the Pension Transfer Gold Standard to address the knowledge imbalance between advice firms and consumers.

Read the full overview →
Experience
28 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Keith shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Keith cares about

Consumer Duty
As CEO of the Consumer Duty Alliance, his primary focus is on implementing and sharing best practices related to the FCA's Consumer Duty regulations.
Financial Advice Profession
He actively supports the growth and reputation of the financial planning profession, focusing on attracting new talent and celebrating achievements.
+5 more topics Login to view topics
Career

Work history

3-2023
Chief Executive Officer
Consumer Duty Alliance
2-2021
Chairman
Financial Vulnerability Taskforce
5-2013 - 7-2021
Chief Executive Officer
The Personal Finance Society
8-2016 - 6-2021
Chief Membership Officer/Managing Director of Engagement
Chartered Insurance Institute
4-2004 - 5-2013
Group Distribution & Development Director
Tenet Group
In the press

Media appearances

Keith Richards: Five things to know about the Consumer Duty Alliance. Featured in FT Adviser
See now
Keynote presentation – Keith Richards, Consumer Duty Alliance. Featured in Vimeo
+3 more appearances Login to view media
Education

Keith has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Mihai Fonoage
Mihai Fonoage
Founding CTO
Rejoyce, Inc.
 Robert Pape
Robert Pape
Head of Sales
Fortified Data
 Tiffany Lyons
Tiffany Lyons
Director of Technical Program Management
ADT
 Jennifer Antunano
Jennifer Antunano
Director Product Management
Modernizing Medicine
Unlock the full playbookSee exactly how to sell to Keith. Free, 10 seconds.