Kellen Casebeer in

Kellen Casebeer

Commander · DISC type D
Founder at The Deal Lab
📍 San Francisco Bay Area, United States

Kellen Casebeer is the Founder of The Deal Lab, where he helps B2B companies achieve "Message-Market-Fit" through sophisticated outbound campaigns. He is a certified expert in Clay and Smartlead, and people often describe him as genuine, knowledgeable, and sharp. His background includes studies in Marketing at San Francisco State University.

Outside of work, Kellen is a father noted for having pitch-perfect musical taste. A Bay Area native, his unconventional career path began in the trades after he dropped out of high school as a teenager, later founding his own successful business and becoming a respected go-to-market strategist.

Unique fact: Before becoming a GTM expert, Kellen worked in low-voltage electrical contracting, wiring ultra-luxury homes.

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Experience
2 Years
Current Role
Founder
Job Level
Leadership
Location
San Francisco Bay Area, United States
Personality Overview

How Kellen shows up

Strong-Willed
Very Quick
Risk-Taker

They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented. They take a lot of pride in personal achievements.

Priorities

Topics Kellen cares about

Message-Market-Fit
This is his core professional focus, centered on aligning a company's messaging with market needs to generate consistent outbound meetings.
GTM Engineering
He is considered a GTM engineer who builds systematic and creative go-to-market plays for his clients using a problem-solving approach.
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Career

Work history

4-2023
Founder
The Deal Lab
4-2024
Founder
Clay Cafe
2-2024
Smartlead Certified Partner & Hall Of Fame Member
Smartlead
8-2025
Certified Expert Partner
HeyReach.io
7-2024
Certified Clay Expert 🥇
Clay
In the press

Media appearances

What Founders Get Wrong About GTM Efforts – Kellen Casebeer (Founder @ The Deal Lab). Featured in Predictable Revenue
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Finding Message Market Fit with The Deal Lab – Kellen Casebeer. Featured in Spotify
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Education
2016 - 2018
Marketing
San Francisco State University
2014 - 2016
Education details unavailable
Diablo Valley College
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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