Kellen Casebeer is the Founder of The Deal Lab, where he helps B2B companies achieve "Message-Market-Fit" through sophisticated outbound campaigns. He is a certified expert in Clay and Smartlead, and people often describe him as genuine, knowledgeable, and sharp. His background includes studies in Marketing at San Francisco State University.
Outside of work, Kellen is a father noted for having pitch-perfect musical taste. A Bay Area native, his unconventional career path began in the trades after he dropped out of high school as a teenager, later founding his own successful business and becoming a respected go-to-market strategist.
Unique fact: Before becoming a GTM expert, Kellen worked in low-voltage electrical contracting, wiring ultra-luxury homes.
Read the full overview →They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented. They take a lot of pride in personal achievements.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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