Kellie Richter in

Kellie Richter

Inquirer · DISC type dc
EVP, Chief Operating Officer at First Command Financial Services, Inc.
📍 Dallas-Fort Worth Metroplex, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
35 Years
Current Role
EVP, Chief Operating Officer
Job Level
Leadership
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

How Kellie shows up

Upfront
ROI Conscious
Judgemental

They care equally about the product and its potential impact. They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Priorities

Topics Kellie cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2025
EVP, Chief Operating Officer
First Command Financial Services, Inc.
11-2016 - 2-2025
EVP, Chief Marketing and Client Experience Officer
First Command Financial Services, Inc.
4-2009 - 11-2016
SVP, Chief Marketing Officer
Provasi Capital Partners
8-2006 - 4-2009
SVP, Marketing Strategy
AIG Annuity & AIG Retirement
1990 - 2006
VP, Products and Marketing
Ameriprise Financial
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1999
Master of Business Administration - MBA
University of St. Thomas - Opus College of Business
Bachelor of Arts - BA
St. Cloud State University
French Language and Literature
Université Toulouse 1 Capitole
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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