Kelly Engstrom in

Kelly Engstrom

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Brand & Communications Director at EE
📍 United Kingdom

Kelly Engstrom is the Brand & Communications Director for BTs consumer division, leading strategy for the BT, EE, and Plusnet brands. With nearly 20 years of experience, she has spearheaded major campaigns, including the launch of EE, and her work has won multiple Cannes Lions and an IPA Effectiveness award.

Kelly is a prominent voice in the marketing industry, featured on podcasts discussing the future of advertising and the evolution away from traditional integrated campaign thinking.

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Experience
21 Years
Current Role
Brand & Communications Director
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Kelly shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kelly cares about

Child Online Safety
Leads recent EE campaigns like "Safer SIMs, " which aim to support families and position the brand as a trusted partner for parents navigating their children's digital lives.
Fragmented Creativity
Advocates for moving beyond traditional integrated campaigns, championing channel-specific creative that maintains brand authenticity, a topic she explored on The Marketing Society's podcast.
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Career

Work history

9-2025
Brand & Communications Director
EE
7-2023
Marketing Advisory Board Member
Great Ormond Street Hospital for Children NHS Foundation Trust
12-2020 - 10-2025
Brand & Demand Generation Communications Director. BT, EE and Plusnet
BT
4-2019 - 12-2020
Brand & Demand Generation Communications Director
EE
8-2017 - 3-2019
Head Of Marketing Communications
EE
In the press

Media appearances

Kelly Engstrom – Meet the Team. Featured in Ward Circle Strategies
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Education
2007 - 2008
Masters
University of Hertfordshire
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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