Kelly Stone Geer in

Kelly Stone Geer

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Vice President Wholesale, Consumer Products and Partner Operated at Build-A-Bear Workshop
📍 Boulder, Colorado, United States

Kelly Stone Geer is the Vice President of Wholesale and Consumer Products at Build-A-Bear Workshop. A seasoned executive with CEO and CMO experience at companies like Carson-Dellosa, she specializes in brand management, product development, and e-commerce within the consumer goods and K-12 education sectors. She holds an MBA from the University of Rochester.

Outside of her corporate roles, Kelly is deeply invested in education, serving as an Adjunct Instructor at Colorado State University where she teaches marketing courses. She actively uses her professional network to help others and is passionate about mentoring the next generation of marketing professionals, particularly valuing insights from Gen Z.

Unique fact: Kelly holds an authorized substitute teacher certification, underscoring her genuine commitment to education at all levels.

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Experience
21 Years
Current Role
Vice President Wholesale, Consumer Products and Partner Operated
Job Level
Senior
Location
Boulder, Colorado, United States
Personality Overview

How Kelly shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kelly cares about

Brand Growth
Expressed her mission at Build-A-Bear is to "grow this iconic brand in new and exciting ways," a recurring theme throughout her executive career.
Marketing Education
Serves as an Adjunct Instructor for marketing at Colorado State University and actively involves her students with real-world client projects.
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Career

Work history

3-2026
Vice President Wholesale, Consumer Products and Partner Operated
Build-A-Bear Workshop
8-2025
Adjunct Instructor
Colorado State University
3-2022 - 12-2024
Chief Executive Officer
Carson-Dellosa Publishing Group
11-2018 - 3-2022
Senior Vice President, Brand & Product Development
Carson-Dellosa Publishing Group
2-2016 - 8-2017
Chief Marketing Officer
Sphero
In the press

Media appearances

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Education
MBA
University of Rochester - Simon Business School
BS
Rochester Institute of Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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