Kennedy Simone Murdock in

Kennedy Simone Murdock

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Media Buyer at 22Squared
📍 Altamonte Springs, Florida, United States

Kennedy is a Media Buyer at 22Squared, managing campaigns with budgets over $500k across TV, radio, and digital for clients like Publix and Grammarly. A University of South Florida graduate, she holds certifications in Advanced Google Analytics and Google Ads, with a robust background in social media strategy.

Passionate about the power of authentic online engagement, Kennedy enjoys creating content that resonates with large audiences. Her interests lie at the intersection of digital trends, influencer marketing, and discovering products that solve real-world problems.

She once created a TikTok video recommending a product that gained over 3 million views in less than 24 hours.

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Experience
13 Years
Current Role
Media Buyer
Location
Altamonte Springs, Florida, United States
Personality Overview

How Kennedy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kennedy cares about

Multi-Channel Campaigns
Develops and manages integrated media strategies across TV, Radio, Digital, and Out-Of-Home for major brands like Publix and AdventHealth.
Viral Content Creation
Has a proven ability to create organic social media content that achieves massive reach, as demonstrated by a personal video with over 3 million views.
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Career

Work history

7-2023
Media Buyer
22Squared
10-2021 - 7-2023
Assistant Media Buyer
22Squared
1-2021 - 10-2021
Marketing Manager and Social Media Strategist
Spaulding Decon
3-2020 - 4-2021
Marketing and Social Media Strategist
The Family Mess Podcast
5-2020 - 12-2020
Marketing/Sales Assistant
The Laker/Lutz News
In the press

Media appearances

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Education
2017 - 2020
Bachelor of Science - BS
University of South Florida
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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