Kerry Keenan

Examiner
DISC Type : cs

Marketing Manager (Business and Innovation) at STFC

Greater Cheshire West and Chester Area, United Kingdom

Overview

Kerry Keenan is a creative Marketing Manager at STFCs Business and Innovation division with over 12 years of experience in public sector marketing. Her expertise spans science, technology, health, and education. She holds a B. A. from the University of Chester and is advancing her skills with a CIM Level 6 Diploma.

Kerry is deeply committed to her professional growth, consistently sharing her achievements from her marketing diploma studies. She was particularly thrilled to earn a distinction in the Societal Impact module, showing a focus on purpose-driven work.

Personality Overview

Overcautious

Status Quo Seeker

Unexpressive

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Digital Marketing
Currently pursuing a CIM Level 6 Diploma in Professional and Digital Marketing and holds a certification in SEO and Paid Search Management.
Science Communication
Her role at the Science and Technology Facilities Council (STFC) involves marketing for business and innovation, translating complex science topics for broader audiences.
Brand Strategy
Recently obtained a CIM Level 6 Award in Brand Proposition, indicating a specialized focus on building and communicating strong brand identities.

Media Appearances

Kerry has no verified media appearances

Work History

3-2022
Marketing Manager (Business and Innovation) at STFC
1-2021 - 4-2022
Impact and Engagement Officer at STFC
11-2016 - 1-2021
Marketing Officer at YourLiveWire
3-2013 - 11-2016
Communications Officer at LYMM HIGH SCHOOL

Education

2007 - 2011
Bachelor of Arts (B.A.) from University of Chester
Level 6 Diploma from Oxford College of Marketing

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Cheshire West and Chester Area, United Kingdom Job Level : Middle Designation : Marketing Manager (Business and Innovation) at STFC
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Insights For Selling To Kerry

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kerry is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Kerry

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Kerry move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Kerry take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Kerry

Personality Compatibility


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