Ketharaman Swaminathan in

Ketharaman Swaminathan

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Founder CEO at GTM360 Marketing Solutions at GTM360 Marketing Solutions
📍 Pune, Maharashtra, India

S. Ketharaman is the Founder CEO of GTM360 Marketing Solutions, leveraging over 25 years of experience in IT and BFSI from roles at Oracle, Wipro, and Zensar. A graduate of IIT Bombay and Jamnalal Bajaj, his colleagues describe him as smart, outstanding, and relentless in his pursuit of customer satisfaction.

Outside of his primary role, he is an angel investor and author of an Amazon bestseller. He has worked globally in the USA, UK, Germany, and the Middle East, and maintains a personal blog where he discusses technology, business culture, and globalization.

Unique fact: He was named to the "Royalty of Insightful Financial Services Content" list for his expertise in the fintech space.

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Experience
24 Years
Current Role
Founder CEO at GTM360 Marketing Solutions
Job Level
Leadership
Location
Pune, Maharashtra, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ketharaman cares about

Fintech & Payments
An expert on payment systems, frequently quoted on topics like India's UPI, and has extensive experience in BFSI solutions from his time at Oracle/i-flex.
Go-to-Market Strategy
As the founder of GTM360, he helps B2B tech companies maximize value by developing frameworks for marketability, pricing, and competitive differentiation.
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Career

Work history

4-2009
Founder CEO at GTM360 Marketing Solutions
GTM360 Marketing Solutions
8-2008 - 4-2009
Head of Global Business Development - Banking & Payments
Oracle / i-flex
2-2007 - 7-2008
Program Director - Payments Business
Oracle / i-flex
9-2004 - 1-2007
Senior Manager - Retail Payments & Application Security
i-flex solutions (Pune, INDIA)
5-2003 - 8-2004
Head – Manufacturing Vertical and Practice Head – SAP & PeopleSoft
Zensar Technologies (Pune, INDIA)
In the press

Media appearances

Ketharaman Swaminathan – Founder and CEO at GTM360 Marketing Solutions (Finextra Blogger Profile). Featured in Finextra
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Education
7-1980 - 5-1985
B. Tech
Indian Institute of Technology, Bombay
1988 - 1991
MBA
Jamnalal Bajaj Institute of Management Studies (JBIMS)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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