Kevin Asselin

Wildcard
DISC Type : csi

Director of Sales - Canada at Arctic Cat

United States

Overview

Kevin Asselin is a senior sales executive in Canadas powersports sector, currently serving as the Director of Sales for Canada at Arctic Cat. His career includes a VP of Sales & Marketing role at ARGO XTV and a board position at Moto Canada, underscoring his extensive industry leadership.

He is deeply engaged in the powersports community, actively participating in industry events like Hay Days. Kevin shows a passion for team building and corporate social responsibility, notably expressing pride in a partnership with the humanitarian organization GlobalMedic to support their relief efforts.

Beyond his corporate roles, Kevin helps shape the national industry through his work as a Board Member for Moto Canada.

Personality Overview

Friendly But Slow

Curious But Skeptical

ROI Driven

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Canadian Powersports
His career is dedicated to leading sales and marketing for major powersports brands like Arctic Cat and ARGO XTV specifically within the Canadian market.
Industry Leadership
Serves on the Board of Directors for Moto Canada, showing a commitment to influencing and guiding the direction of the broader powersports industry.
Corporate Philanthropy
He actively promotes his company's support for humanitarian organizations like GlobalMedic, indicating a strong interest in community and charitable partnerships.

Media Appearances

Kevin has no verified media appearances

Work History

4-2025
Director of Sales - Canada at Arctic Cat
1-2022
Board Of Directors at MOTO CANADA™
12-2016 - 12-2025
Vice President - Sales & Marketing at ARGO XTV - A division of Ontario Drive & Gear Ltd.
6-2016 - 9-2016
Director Of Sales - Canada at Arctic Cat
3-2011 - 5-2016
Regional Sales Manager - Canada at Arctic Cat

Education

Kevin has no verified education history

More Information

Social Presence :

Prographics :

Exp : 21 Location : United States Job Level : Mid-senior Designation : Director of Sales - Canada at Arctic Cat
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kevin

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Kevin take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kevin

Personality Compatibility


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