Kevin Finn in

Kevin Finn

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Owner at TheSumOf
📍 Brisbane, Queensland, Australia

Kevin Finn is an internationally recognized brand expert, author, and designer who founded the independent practice TheSumOf. Described by peers as a "creative genius" and "thought leader, " he holds a BDes in Design & Communications. He has developed branding for high-profile clients like SBS and de Bono Global.

Beyond his design work, Kevin shows a keen interest in the intersection of design with broader societal issues. He follows global dialogues through organizations like the World Economic Forum and attends cultural events such as contemporary dance performances.

He founded and published *Open Manifesto*, a journal featuring interviews with world-renowned thinkers like Noam Chomsky and Edward de Bono.

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Experience
17 Years
Current Role
Owner
Job Level
Leadership
Location
Brisbane, Queensland, Australia
Personality Overview

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Priorities

Topics Kevin cares about

21st Century Branding
As the author of "Brand Principles: How to be a 21st Century Brand, " he is an expert on modern brand strategy and positioning.
Critical Thinking
His journal, Open Manifesto, explored design's intersection with social and political issues, featuring contributors like Noam Chomsky and Alain de Botton.
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Career

Work history

2-2007
Owner
TheSumOf
6-2003
Editor & Founder
TheSumOf
11-2010
Founder
DESIGNerd
4-2015 - 7-2017
Associate Design Strategist
TogetherCo
11-2015 - 6-2017
Brand Strategist & Advisor
Crux Photonics
In the press

Media appearances

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Education
1993 - 1994
BDes Design & Communications
Limerick Institute of Technology
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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