Kevin Werts

Kevin Werts is an experienced retail executive and the President of Bass Pro Shops and Cabela’s CLUB. He leverages a strong background in accounting from the University of Nebraska-Lincoln to lead one of the largest loyalty programs in the outdoor industry, focusing on customer experience and financial management.

His professional life in outdoor retail suggests a passion for outdoor activities. He maintains a keen interest in the financial services sector, following major players like Visa and Mastercard, and stays informed on business news through publications like The Wall Street Journal.

He has spoken publicly on the complexities and strategies behind integrating the massive Cabelas and Bass Pro Shops loyalty programs after their merger.