Kim Willsher

Doer
DISC Type : sd

Vice President, Strategic Accounts – Media Technology at Bubble Agency

Los Angeles Metropolitan Area, United States

Overview

Kim Willsher is a PR executive with over 20 years of experience in B2B media and entertainment technology. As Vice President at Bubble Agency, she leads the Americas team, managing global campaigns for premier clients like Panavision, Avid, and IBM. She leverages her extensive industry experience and BSc from the University of Kent.

Outside of her primary role, Kim is an active member of the media tech community. She frequently attends industry shows like NAB and the StreamTV Show to network, stay current on the latest trends, and connect with industry friends and analysts. Her professional interests also include CGI and Avid.

She has represented a remarkable roster of top-tier technology and entertainment clients, including AMD, Autodesk, Cinesite, Deluxe, EVS, and Ross Video.

Personality Overview

Risk-Accepting

Long-term Focused

Strategic Planner

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Media & Entertainment Tech
Her entire 20+ year career is dedicated to PR for this sector, representing industry leaders like Avid, Quantum, and Panavision.
Industry Networking
Recent posts from NAB highlight her passion for catching up with "industry friends" and analysts to discuss the state of the media technology landscape.
Streaming Industry Trends
She expressed excitement about attending the StreamTV Show to learn about the latest industry trends and connect with peers.

Media Appearances

Kim Willsher, Author at Red Lorry Yellow Lorry. Featured in Red Lorry Yellow Lorry (RLYL)

See Now

Bubble Agency Appoints B2B Technology PR Expert Kim Willsher as Head of Americas. Featured in Agility PR Solutions

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Work History

8-2021
Vice President, Strategic Accounts – Media Technology at Bubble Agency
2-2010 - 8-2021
Director - LA at Red Lorry Yellow Lorry
2-2004 - 1-2010
Account director at Red Lorry Yellow Lorry
10-2000 - 2-2004
Account manager at Mi Liberty Ltd

Education

1997 - 2000
BSc from University of Kent

More Information

Social Presence :

Prographics :

Exp : 25 Location : Los Angeles Metropolitan Area, United States Job Level : Senior Designation : Vice President, Strategic Accounts – Media Technology at Bubble Agency
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Insights For Selling To Kim

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kim is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kim

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kim move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kim take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kim

Personality Compatibility


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