Klaas Kroezen in

Klaas Kroezen

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Founder CXIA Group (Klaaskroezen.com) at CXIA Group
📍 Amsterdam, North Holland, Netherlands

Klaas Kroezen is the author of “Sales, oprecht en ontspannen” and the founder of CXIA Group. After building his previous company, WUA, from a student dorm into a global leader in digital experience and selling it in 2022, he now focuses on sales and customer success training. People describe him as sincere, energetic, positive, and inspiring.

Outside of his entrepreneurial ventures, Klaas has a deep interest in mindfulness and personal development. He practices yoga, meditation, and the Wim Hof method. This passion extends to his role as a board member for the Zeeveld retreat center, a place focused on silence, nature, and personal growth.

Unique fact: In 2014, Klaas climbed Mount Kilimanjaro in just 48 hours alongside Wim Hof, also known as "The Iceman. "

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Experience
25 Years
Current Role
Founder CXIA Group (Klaaskroezen.com)
Job Level
Leadership
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Priorities

Topics Klaas cares about

Sincere Sales
His recent book and current company, CXIA Group, are dedicated to his philosophy of achieving better sales results through a genuine, relaxed, and non-pushy approach.
Entrepreneurial Journey
A serial entrepreneur who started his first company at 16, he successfully built his international market research firm, WUA, over 15 years before selling it in 2022.
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Career

Work history

8-2022
Founder CXIA Group (Klaaskroezen.com)
CXIA Group
4-2025
Bestuurslid Zeeveld - Jan XVII
Transitium ZeeVELD
1-2008 - 12-2022
Founder & CEO (sold 2022)
WUA
1-2000 - 1-2013
Founder
Koopstart.nl
1-2008
Co-owner
VerzekerVoordelig.nl
In the press

Media appearances

Living Dreams: Klaas Kroezen is going on new adventures. Featured in WUA
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Education
2006 - 2008
Master of Business Administration (MBA)
Amsterdam University of Applied Sciences
2002 - 2006
2006
Amsterdam University of Applied Sciences
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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