Koushi Sunder

Evaluator
DISC Type : dsc

Chief Executive Officer at Stemless Co

New York, New York, United States

Overview

Koushi Sunder is the Founder and CEO of Stemless, a marketing platform for the cannabis industry. An MBA graduate from Dartmouths Tuck School of Business, she has led the company for over a decade, pivoting from delivery services to specialized SMS and loyalty programs for dispensaries.

Outside of her work in tech, Koushi has a creative side, having picked up carpentry as a hobby. She spends her personal time in her woodshop and also enjoys being with friends and family. She serves on the Junior Deans Advisory Board for the University of Oregon.

Interesting fact: She is a self-described "ferocious eater of cinnamon red hots. "

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Cannabis Retail Tech
Her company, Stemless, provides SMS marketing and loyalty platforms for cannabis dispensaries, helping them navigate a complex and regulated retail market.
Cannabis Market Regulation
She actively comments on the financial impact of regulatory shifts, such as cannabis rescheduling, and its effects on operator profitability and compliance.
The Founder's Journey
As a founder for over a decade in an emerging industry, she has successfully pivoted her business model from delivery services to a SaaS marketing platform.

Media Appearances

Koushi has no verified media appearances

Work History

Chief Executive Officer at Stemless Co
Global Business Development at Cantor Fitzgerald
Reporting at Fisher Investments

Education

2011 - 2013
Master of Business Administration from The Tuck School of Business at Dartmouth
Bachelor of Science from University of Oregon

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : Leadership Designation : Chief Executive Officer at Stemless Co
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Insights For Selling To Koushi

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Koushi is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Koushi

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Koushi move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Koushi take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Koushi

Personality Compatibility


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