Kris Primacio
Login to view DISC.Kris Primacio is a business development and sales expert who transitioned into nonprofit leadership, now serving as the CEO of the International Surf Therapy Organization (ISTO). She leverages her extensive background in fundraising, sales, and management to grow the surf therapy sector globally. Kris holds a Bachelor of Arts from the University of Washington.
Her personal passion for surfing transformed into a professional calling after she discovered its therapeutic benefits while her father was battling cancer. She began volunteering for surf therapy programs and now dedicates her career to advocating for its use as a mental health tool. Kris has mentioned her home breaks are along the East Cape of Baja.
She co-founded ISTO in 2017, which has since grown from eight organizations to a global collective of over 130 programs across 41 countries.
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