Krista Heizmann

Inquirer
DISC Type : cd

Director of Product, Clincal Trial Payments at IQVIA

Gilbertsville, Pennsylvania, United States

Overview

Krista Heizmann is a Director of Product at IQVIA with over 17 years of experience in life sciences and financial services. She specializes in product development and process improvement for clinical trial payment systems, holding a Product Management certification from Northwesterns Kellogg School of Management.


She led a clinical research organization to achieve its SSAE16 certification, a key compliance milestone.

Personality Overview

Hard To Convince

Demanding

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Clinical Trial Payments
As Director of Product at IQVIA, she leads the enhancement and implementation of proprietary software systems used for investigator payments in clinical trials.
Product Management
Her core expertise includes managing the full product lifecycle, from requirements gathering with stakeholders to overseeing testing, documentation, and release planning.
Process Improvement
She has held multiple roles focused on process improvement, building new departments and identifying opportunities to create efficiency within complex payment systems.

Media Appearances

Krista has no verified media appearances

Work History

7-2019
Director of Product, Clincal Trial Payments at IQVIA
11-2017 - 7-2019
Associate Director, Process Improvement at IQVIA
7-2014 - 11-2017
Manager of GPS Process Improvement, DrugDev at IQVIA
8-2007 - 5-2008
Project Specialist at Omnicare Clinical Research
7-2005 - 5-2007
Accountant at Wyeth

Education

11-2022 - 5-2023
Professional Certification in Product Management from Northwestern University - Kellogg School of Management
Bachelor of Science (BS) from University of Scranton

More Information

Social Presence :

Prographics :

Exp : 14 Location : Gilbertsville, Pennsylvania, United States Job Level : Mid-senior Designation : Director of Product, Clincal Trial Payments at IQVIA
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Insights For Selling To Krista

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Krista is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Krista

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Krista move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Krista take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Krista

Personality Compatibility


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