Krista Morris, CARW

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DISC Type : cd

Chief Resume Writer, Founder & Recruiter at Virtuoso Resumes • Recruiting

Gilbert, Arizona, United States

Overview

Krista Morris is the award-winning founder and Chief Resume Writer at Virtuoso Resumes, which she established in 2007. With over 15 years of experience, a Certified Advanced Resume Writer (CARW) certification, and a degree from Lawrence University, she specializes in crafting career stories for leaders and changemakers. People who have worked with her describe her as helpful and diligent.

Based in the Phoenix area, Krista runs her business from home, a venture she started after the birth of her second child. She shares the business with her husband, who manages the recruiting side, allowing them to collaborate professionally while coordinating parenting and household duties and enjoying the flexibility of making their own schedules.

She won the prestigious Toast of the Resume Industry (TORI) Award in the "Classic Difficult Transition" category.

Personality Overview

Upfront

Judgemental

Demanding

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Career Storytelling
Her core philosophy is that talented people lose opportunities because their story doesn't land. She founded her firm to craft compelling career narratives that resonate with hiring managers.
LinkedIn Optimization
She has published guides on leveraging LinkedIn for job searches and actively advises professionals on how to maximize their visibility and impact on the platform.
Navigating Career Changes
As a TORI award winner in the "Difficult Transition" category, she has proven expertise in helping professionals pivot and successfully navigate significant career shifts.

Media Appearances

Krista has no verified media appearances

Work History

2007
Chief Resume Writer, Founder & Recruiter at Virtuoso Resumes • Recruiting
1999 - 2007
Operations Supervisor at MAXIMUS

Education

Bachelor of Arts from Lawrence University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Gilbert, Arizona, United States Job Level : Leadership Designation : Chief Resume Writer, Founder & Recruiter at Virtuoso Resumes • Recruiting
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Insights For Selling To Krista

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Krista is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Krista

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Krista move?

  • Their decision making speed is somewhere in the middle.
  • Can Krista take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Krista

Personality Compatibility


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