As Chief Customer & Transformation Officer at M&T Bank, Krista Phillips leads customer experience, marketing, transformation, and analytics. With over 30 years in financial services at firms like Wells Fargo and Citi, she specializes in brand management, product development, and data-driven strategy. She earned a B. A. from Loyola College and an M. A. from La Salle University.
Outside of work, Krista is a former competitive rower and rowing coach for Loyola College. She enjoys yoga, boating, and spending time at the beach with her husband and three children. Her recent activities include participating in community events like the Pan-Mass Challenge, highlighting her commitment to community engagement.
She has previously spearheaded gender equality initiatives in marketing, launching the #SeeHerHearHer campaign in partnership with the Association of National Advertisers.
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