Krista Phillips in

Krista Phillips

Pioneer · DISC type sid
Chief Customer Officer at M&T Bank
📍 Landenberg, Pennsylvania, United States

As Chief Customer & Transformation Officer at M&T Bank, Krista Phillips leads customer experience, marketing, transformation, and analytics. With over 30 years in financial services at firms like Wells Fargo and Citi, she specializes in brand management, product development, and data-driven strategy. She earned a B. A. from Loyola College and an M. A. from La Salle University.

Outside of work, Krista is a former competitive rower and rowing coach for Loyola College. She enjoys yoga, boating, and spending time at the beach with her husband and three children. Her recent activities include participating in community events like the Pan-Mass Challenge, highlighting her commitment to community engagement.

She has previously spearheaded gender equality initiatives in marketing, launching the #SeeHerHearHer campaign in partnership with the Association of National Advertisers.

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Experience
32 Years
Current Role
Chief Customer Officer
Job Level
Leadership
Location
Landenberg, Pennsylvania, United States
Personality Overview

How Krista shows up

Dynamic But Sincere
Driven But Considerate
Friendly But Fast

If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Priorities

Topics Krista cares about

Customer Centricity
Her role as Chief Customer Officer focuses on placing the customer at the center of every conversation and unifying the customer experience, marketing, and analytics teams.
Women's Empowerment
She has led gender equality initiatives in marketing and reflects on the importance of women supporting one another to overcome challenges like imposter syndrome.
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Career

Work history

1-2025
Chief Customer Officer
M&T Bank
11-2022 - 1-2025
Chief Marketing Officer & Head of Consumer Credit Cards
Wells Fargo
9-2020 - 11-2022
Head of Cards Marketing, Product, Loyalty and Digital
Wells Fargo
1-2017 - 9-2020
Managing Director, Global Consumer Marketing
Citi
10-2013 - 1-2017
Head of Citi ThankYou Rewards Products
Citi
In the press

Media appearances

M&T Bank Appoints Krista Phillips as Chief Customer Officer. Featured in M&T Bank Investor Relations (IR) News Release
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M&T Bank Appoints Krista Phillips as Chief Customer Officer. Featured in PR Newswire
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Education
Education details unavailable
Loyola University Maryland
1989 - 1993
B.A
Loyola College
2001 - 2003
M.A
La Salle University
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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