Kristen Careccia

Observer
DISC Type : ci

VP, Agency Development at GumGum

New York, New York, United States

Overview

Kristen Careccia is the VP of Agency Development at GumGum, leading strategic partnerships with agencies. With over 11 years of experience at Viant Technology in roles like Director of Agency Partnerships, she is a seasoned expert in digital strategy, programmatic advertising, and advertising sales. She holds a BA from Fordham University.

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Agency Partnerships
Her entire career, including her current VP role and former Director position, is focused on building and leading partnerships with advertising agencies.
AdTech Innovation
She has expressed excitement about innovations in CTV advertising and has deep expertise in programmatic technologies and people-based marketing.
Career Growth
Frequently posts about new roles and career milestones, including celebrating her 11-year journey at her previous company before starting a new chapter.

Media Appearances

Kristen has no verified media appearances

Work History

10-2025
VP, Agency Development at GumGum
1-2025 - 9-2025
Director of Agency Partnerships at Viant Technology
1-2022 - 1-2025
Director of Sales at Viant Technology
1-2021 - 1-2022
Agency Lead | GroupM/WPP at Viant Technology
8-2012 - 6-2014
East Coast Digital Sales Director at Nextag

Education

Education details unavailable from Fordham University
BA from Fordham University

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Senior Designation : VP, Agency Development at GumGum
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Kristen

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Kristen take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kristen

Personality Compatibility


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