Kristen Sweeney in

Kristen Sweeney

Planner · DISC type Sc
Chief Marketing Officer at Crews & co.
📍 Tampa, Florida, United States

Kristen Sweeney is the CEO of Every Little Word, a content marketing agency specializing in an "expert-led" approach for leaders in complex industries like life sciences and tech. She translates internal expertise into compelling content that builds trust. She holds a Master of Music from the Boston Conservatory at Berklee.

Kristens path to marketing was unconventional, beginning with a career in musical theatre and performing arts. This evolved into a passion for yoga, where she founded a blog and business to help other teachers. She is also a podcast host and writes about her experiences running a business.

She has a Masters degree in Musical Theatre, a unique background for a content marketing CEO.

Read the full overview →
Experience
16 Years
Current Role
Chief Marketing Officer
Location
Tampa, Florida, United States
Personality Overview

How Kristen shows up

Disciplined
Deliberate
Slower Adopter

They are always well-planned and adopt a systematic approach. Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Priorities

Topics Kristen cares about

Expert-led Content
This is the core philosophy of her agency, Every Little Word, focusing on creating substantive content from a company's internal experts to build trust and differentiate their brand.
Thought Leadership
She frequently speaks and writes about what it takes to become a true thought leader, emphasizing the need for deep thinking and clear articulation of ideas, not just personal branding.
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Career

Work history

4-2021 - 2-2024
Chief Marketing Officer
Crews & co.
9-2020 - 8-2024
Head of Content for Marketing Solutions
Paperless Parts
1-2020 - 4-2021
Chief of Staff/Integrator
Crews & co.
1-2008
Owner
Every Little Word
In the press

Media appearances

Kristen Sweeney of Every Little Word: 5 Things You Should Do To Become a Thought Leader In Your Industry. Featured in Authority Magazine (Medium)
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Education
Bachelor's
University of Florida
Master's Degree
Boston Conservatory at Berklee
Social presence
in
Behavioral profile

DISC profile (public)

S

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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