Kristen Sweeney in

Kristen Sweeney

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Chief Marketing Officer at Crews & co.
📍 Tampa, Florida, United States

Kristen Sweeney is the CEO of Every Little Word, a content marketing agency specializing in an "expert-led" approach for leaders in complex industries like life sciences and tech. She translates internal expertise into compelling content that builds trust. She holds a Master of Music from the Boston Conservatory at Berklee.

Kristens path to marketing was unconventional, beginning with a career in musical theatre and performing arts. This evolved into a passion for yoga, where she founded a blog and business to help other teachers. She is also a podcast host and writes about her experiences running a business.

She has a Masters degree in Musical Theatre, a unique background for a content marketing CEO.

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Experience
16 Years
Current Role
Chief Marketing Officer
Location
Tampa, Florida, United States
Personality Overview

How Kristen shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kristen cares about

Expert-led Content
This is the core philosophy of her agency, Every Little Word, focusing on creating substantive content from a company's internal experts to build trust and differentiate their brand.
Thought Leadership
She frequently speaks and writes about what it takes to become a true thought leader, emphasizing the need for deep thinking and clear articulation of ideas, not just personal branding.
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Career

Work history

4-2021 - 2-2024
Chief Marketing Officer
Crews & co.
9-2020 - 8-2024
Head of Content for Marketing Solutions
Paperless Parts
1-2020 - 4-2021
Chief of Staff/Integrator
Crews & co.
1-2008
Owner
Every Little Word
In the press

Media appearances

Kristen Sweeney of Every Little Word: 5 Things You Should Do To Become a Thought Leader In Your Industry. Featured in Authority Magazine (Medium)
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Education
Bachelor's
University of Florida
Master's Degree
Boston Conservatory at Berklee
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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