Kristin Edstrom

Visionary
DISC Type : Ds

Director II Marketing Global Food Retail & Product Licensing at Checkers & Rally’s Drive-In Restaurants

Greater Chicago Area, United States

Overview

Kristin Edstrom is a CPG professional driving sales and revenue as the Director of Global Food Retail & Product Licensing for Checkers & Rallys. With a BBA from Stephens College, her expertise is in negotiating and managing high-volume licensing programs. Colleagues describe her as energetic, creative, focused, and a great collaborator.

Outside of her corporate career, Kristin has a strong creative side, engaging in an art practice that has gained significant recognition. This includes being featured for her artwork and even collaborating with the major national retailer, Anthropologie, to bring her artistic expressions to a wider audience.

Unique fact: Kristin has successfully bridged her personal passion for art with her professional life through a brand collaboration with Anthropologie.

Personality Overview

Direct & Assertive

Goal-Oriented

Risk Tolerant

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Global Brand Licensing
Her entire career is focused on leveraging brand trademarks to grow revenue, working with major CPG, restaurant, and automotive brands.
CPG Product Innovation
She actively launches new branded products into retail, such as new lines of frozen foods for Checkers & Rally's to drive incremental sales.
Strategic Partnerships
Focuses on securing and expanding partnerships with companies like Lamb Weston to grow brand presence in retail aisles.

Media Appearances

Kristin has no verified media appearances

Work History

11-2024
Director II Marketing Global Food Retail & Product Licensing at Checkers & Rally’s Drive-In Restaurants
4-2022 - 11-2024
Senior Brand Licensing Manager at Morton Salt
2-2013 - 6-2022
Brand Marketing, Strategy & Licensing Consultancy at 2020Brands
10-2013 - 12-2015
Brand Licensing, Partnership Development at Gents
4-2010 - 12-2012
Vice President Licensing, Portfolio IP's & Brands at Hilco Global

Education

Bachelor of Business Administration - BBA from Stephens College
Education details unavailable from Stephens College

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Director II Marketing Global Food Retail & Product Licensing at Checkers & Rally’s Drive-In Restaurants
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Insights For Selling To Kristin

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kristin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kristin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kristin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kristin

Personality Compatibility


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