Kristin Edstrom in

Kristin Edstrom

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Director II Marketing Global Food Retail & Product Licensing at Checkers & Rally’s Drive-In Restaurants
📍 Greater Chicago Area, United States

Kristin Edstrom is a CPG professional driving sales and revenue as the Director of Global Food Retail & Product Licensing for Checkers & Rallys. With a BBA from Stephens College, her expertise is in negotiating and managing high-volume licensing programs. Colleagues describe her as energetic, creative, focused, and a great collaborator.

Outside of her corporate career, Kristin has a strong creative side, engaging in an art practice that has gained significant recognition. This includes being featured for her artwork and even collaborating with the major national retailer, Anthropologie, to bring her artistic expressions to a wider audience.

Unique fact: Kristin has successfully bridged her personal passion for art with her professional life through a brand collaboration with Anthropologie.

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Experience
9 Years
Current Role
Director II Marketing Global Food Retail & Product Licensing
Job Level
Mid-senior
Location
Greater Chicago Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Kristin cares about

Global Brand Licensing
Her entire career is focused on leveraging brand trademarks to grow revenue, working with major CPG, restaurant, and automotive brands.
CPG Product Innovation
She actively launches new branded products into retail, such as new lines of frozen foods for Checkers & Rally's to drive incremental sales.
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Career

Work history

11-2024
Director II Marketing Global Food Retail & Product Licensing
Checkers & Rally’s Drive-In Restaurants
4-2022 - 11-2024
Senior Brand Licensing Manager
Morton Salt
2-2013 - 6-2022
Brand Marketing, Strategy & Licensing Consultancy
2020Brands
10-2013 - 12-2015
Brand Licensing, Partnership Development
Gents
4-2010 - 12-2012
Vice President Licensing, Portfolio IP's & Brands
Hilco Global
In the press

Media appearances

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Education
Bachelor of Business Administration - BBA
Stephens College
Education details unavailable
Stephens College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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