Kristin McKay in

Kristin McKay

Login to view DISC.
Head of Americas Merchandising & Portfolio Strategy at Hasbro
📍 Greater Boston, United States

Kristin McKay is a brand and merchandising leader at Hasbro, where she heads the Americas portfolio strategy. With a track record of driving growth for iconic brands like Peppa Pig, My Little Pony, and Furby, she is recognized by colleagues for being intelligent, creative, and a team player. She holds an MBA from Boston College.

Outside of Hasbro, Kristin is a kickboxing instructor and a life-long coach, a passion developed while cheerleading at Syracuse University and later coaching at Harvard. This focus on motivation extends to her philanthropic work as a Trustee for The Toy Foundation, which serves to unite the industry around charitable initiatives.

Her Harvard cheerleading athletes inspired her to pursue an MBA, which ultimately led to her first internship and subsequent career at Hasbro.

Read the full overview →
Experience
27 Years
Current Role
Head of Americas Merchandising & Portfolio Strategy
Job Level
Mid-senior
Location
Greater Boston, United States
Personality Overview

How Kristin shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Kristin cares about

Global Brand Strategy
She has extensive experience leading the global vision and driving over $2B in revenue for major Hasbro brands like Peppa Pig, My Little Pony, and Furby.
Coaching & Mentorship
A self-described "coach at heart, " she draws on her experience as a cheerleading coach and kickboxing instructor to motivate and develop her teams at Hasbro.
+6 more topics Login to view topics
Career

Work history

11-2025
Head of Americas Merchandising & Portfolio Strategy
Hasbro
2-2025
Member Board of Trustees
The Toy Foundation
2-2023
Kickboxing Instructor
Field Martial Arts Academy
10-2022 - 11-2025
Senior Vice President and General Manager - Global Brands - Fashion & Preschool
Hasbro
7-2021 - 6-2023
Member
Chief
In the press

Media appearances

Old favourite, new app: Hasbro's Kristin McKay reveals why the future's bright for Peppa Pig. Featured in Brands Untapped
See now
Kristin McKay Bio – Hasbro Brands, Fashion & Preschool. Featured in The Official Board
+1 more appearances Login to view media
Education
2008 - 2010
MBA
Boston College Carroll School of Management
1997 - 2001
B.S.
Syracuse University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other Hasbro Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Kristin. Free, 10 seconds.