Kristin McKay

Initiator
DISC Type : Di

Head of Americas Merchandising & Portfolio Strategy at Hasbro

Greater Boston, United States

Overview

Kristin McKay is a brand and merchandising leader at Hasbro, where she heads the Americas portfolio strategy. With a track record of driving growth for iconic brands like Peppa Pig, My Little Pony, and Furby, she is recognized by colleagues for being intelligent, creative, and a team player. She holds an MBA from Boston College.

Outside of Hasbro, Kristin is a kickboxing instructor and a life-long coach, a passion developed while cheerleading at Syracuse University and later coaching at Harvard. This focus on motivation extends to her philanthropic work as a Trustee for The Toy Foundation, which serves to unite the industry around charitable initiatives.

Her Harvard cheerleading athletes inspired her to pursue an MBA, which ultimately led to her first internship and subsequent career at Hasbro.

Personality Overview

Conviction Driven

Impact-Oriented

Friendly Challenger

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Global Brand Strategy
She has extensive experience leading the global vision and driving over $2B in revenue for major Hasbro brands like Peppa Pig, My Little Pony, and Furby.
Coaching & Mentorship
A self-described "coach at heart, " she draws on her experience as a cheerleading coach and kickboxing instructor to motivate and develop her teams at Hasbro.
Harnessing Nostalgia
She led the successful 25th-anniversary relaunch of Furby, focusing on igniting excitement for a new generation while leveraging the brand's nostalgic power.

Media Appearances

Old favourite, new app: Hasbro's Kristin McKay reveals why the future's bright for Peppa Pig. Featured in Brands Untapped

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Kristin McKay Bio – Hasbro Brands, Fashion & Preschool. Featured in The Official Board

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Work History

11-2025
Head of Americas Merchandising & Portfolio Strategy at Hasbro
2-2025
Member Board of Trustees at The Toy Foundation
2-2023
Kickboxing Instructor at Field Martial Arts Academy
10-2022 - 11-2025
Senior Vice President and General Manager - Global Brands - Fashion & Preschool at Hasbro
7-2021 - 6-2023
Member at Chief

Education

2008 - 2010
MBA from Boston College Carroll School of Management
1997 - 2001
B.S. from Syracuse University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Boston, United States Job Level : Mid-senior Designation : Head of Americas Merchandising & Portfolio Strategy at Hasbro
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Insights For Selling To Kristin

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristin is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Kristin

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Kristin move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Kristin take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Kristin

Personality Compatibility


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