Kristina Christova

Kristina is an Insight Analytics professional at Liberty with a background at major retailers like Gymshark and Sweaty Betty. A graduate of the University of Oxford, she is also a certified MySQL Developer and Prince2 Practitioner. Her work has focused on leveraging data to enhance user experience and drive sales.

Her experience at Gymshark involved implementing and testing AI-powered recommendation engines. She was quoted discussing how this led to significant improvements in user interaction with products and boosted mobile order rates.

While at Gymshark, her work on a new recommendation engine contributed to a 150% increase in order rates on mobile during testing.