Kristina Walton Zapata

Trailblazer
DISC Type : ID

Creative Manager at Naterra International, Inc.

Dallas, Texas, United States

Overview

Kristina Walton Zapata is a Dallas-based Creative Director specializing in brand growth for the beauty, sustainability, and homegoods sectors with brands like Tree Hut and Brizo. A graduate of Texas Womans University, she leads creative teams in strategy, design, and on-set art direction, focusing on product storytelling that pushes past the ordinary.

She has a passion for editorial and publication design, having previously served as Art Director for magazines like Sixtysix and Green Building & Design, where she spearheaded a full redesign and received accolades for typography and photography.

Kristina has received multiple Folio: Ozzie Award Honorable Mentions for her design work in marketing publications.

Personality Overview

Assertive

Achievement-Oriented

Values Relationships

They do not mind taking risks and can make hard decisions, if necessary.  If they come to believe in your value proposition, they will be your champion. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Brand Storytelling
Her passion is described as "product storytelling that pushes past the ordinary, " a central theme in her work for CPG brands like Tree Hut and Baby Magic.
On-Set Art Direction
A key skill highlighted in her professional summary and demonstrated in recent successful campaigns for Tree Hut's limited-edition collaborations and product launches.
CPG Brand Growth
Her current role focuses on driving creative vision and growth for CPG brands at Naterra International, building on her experience with major retailers like Ulta Beauty.

Media Appearances

Kristina has no verified media appearances

Work History

7-2024
Creative Manager at Naterra International, Inc.
2-2023 - 4-2024
Sr Art Director at Britton Marketing & Design Group
5-2018 - 5-2022
Art Director at Sixtysix Magazine
11-2016 - 5-2022
Art Director at Green Building and Design
5-2016 - 11-2016
Senior Art Director, In-Store, Display and Packaging at Ulta Beauty

Education

Bachelor's degree from Texas Woman's University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Dallas, Texas, United States Job Level : Middle Designation : Creative Manager at Naterra International, Inc.
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Insights For Selling To Kristina Walton

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Give them control of the sales process
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina Walton is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kristina Walton

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Kristina Walton move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Kristina Walton take some risk or not?

  • They can take risks if necessary.

You And Kristina Walton

Personality Compatibility


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