Kristine Ayala in

Kristine Ayala

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Director, Social Media & Influencers at RoC Skincare
📍 New York, New York, United States

Kristine Ayala is the Director of Social Media & Influencers at RoC Skincare, with 13 years of experience in the beauty and luxury space. She excels at developing strategies that build engaged communities and has a Bachelors Degree from Lehman College. Colleagues describe her as a "social media maven" and "incredible to work with".

Kristines passion for beauty extends beyond her professional roles. She founded and authored BeautyinNYC. com, a New York-based beauty blog where she created editorial content and partnered with brands. She regularly attends industry events to stay informed on the latest product launches and trends.

She was recently named to The Leads D60 NEXT List, which celebrates the next generation of talent shaping the future of consumer brands.

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Experience
13 Years
Current Role
Director, Social Media & Influencers
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Kristine cares about

Community Growth
She has a proven track record of dramatically increasing followers and engagement, launching RoC's TikTok channel and growing it to 100, 000 followers in under a year.
Influencer Strategy
Her role is centered on influencer marketing, recently demonstrated by bringing an immersive pop-up experience to life with creators, dermatologists, and media.
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Career

Work history

5-2024
Director, Social Media & Influencers
RoC Skincare
3-2020 - 5-2024
Sr. Manager, Social Media & Influencers
RoC Skincare
3-2019 - 12-2019
Sr. Manager, Social Media & Influencers
Movado Group, Inc
2-2016 - 12-2018
Head of Social Media & PR
Ouidad
6-2013 - 12-2015
Social Media Manager
L’OCCITANE Group
In the press

Media appearances

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Education
Bachelor's Degree
Lehman College
Associate’s Degree
Mercy University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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