Kristofer Tonstrom in

Kristofer Tonstrom

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Board Member at Axfood
📍 Greater Stockholm Metropolitan Area, Sweden

Kristofer Tonström is the President and CEO of Clas Ohlson, bringing extensive experience from leadership roles in consumer goods and retail, including CEO of fashion brand Filippa K and senior positions at Procter & Gamble. He holds a Bachelor of Science from the School of Business, Economics and Law at the University of Gothenburg.

He has successfully driven Clas Ohlsons customer loyalty program, "Club Clas," to over 5.6 million members.

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Current Role
Board Member
Job Level
Leadership
Location
Greater Stockholm Metropolitan Area, Sweden
Personality Overview

How Kristofer shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kristofer cares about

Customer Loyalty
He frequently highlights the growth of the "Club Clas" loyalty program, emphasizing the focus on ensuring millions of members remain happy and engaged with the brand.
Omnichannel Retail
He leads Clas Ohlson, described as one of the strongest omni-retail brands in the Nordics, balancing a strong e-commerce channel with a significant physical store presence.
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Career

Work history

3-2025
Board Member
Axfood
5-2021
Board Member
Svensk Handel
2-2021
President & CEO
Clas Ohlson
5-2020 - 5-2023
Board Member
Karo Pharma
2-2017 - 2-2021
Group CEO
Filippa K
In the press

Media appearances

The Nominating Committee's proposal for Board of Directors of Axfood. Featured in Axfood
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The Nominating Committee's proposal for Board of Directors of Axfood. Featured in Axfood
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Education
1999 - 2002
Bachelor of Science
School of Business, Economics and Law at the University of Gothenburg
2001 - 2002
Education details unavailable
Bond University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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